Billionaire entrepreneur Elon Musk announced his intention to change Twitter’s iconic logo from the familiar bird to an “X.”
Elon Musk launches early ‘X’ rollout: Here’s everything you need to know
This marks one of the latest significant changes to the social media platform since Musk’s acquisition of Twitter for a staggering $44 billion last year.
The imminent rebranding has left the Twitterverse buzzing with anticipation and curiosity about what this ‘Age of ‘X’ holds for the platform’s future.
When will Twitter logo change to ‘X’?
Taking to his Twitter account just after midnight on Sunday, 23 July 2023, Musk revealed his plans for the logo change.
He indicated that the transition to the “X” logo will be implemented worldwide, with the expected launch as early as Monday.
In his tweet, Musk also hinted at a broader shift away from the Twitter brand, alluding to a gradual farewell to the bird motif.
Are Twitter ‘curfews’ part of X rollout?
This recent move follows Musk’s introduction of new curfews on Twitter earlier this month.
The curfews are part of a subscription service priced at $8 per month, aimed at boosting Twitter’s revenue.
This subscription service seeks to attract more advertisers to the platform, offsetting the revenue decline that occurred after Musk’s acquisition.
The tech mogul had laid off a substantial portion of Twitter’s workforce in a cost-cutting measure to steer the company away from financial troubles.
Competing with Meta’s Threads
As Twitter faces challenges in winning back advertisers and maintaining its cultural influence, it also faces competition from Meta’s Threads app.
Launched earlier this month, Threads offers an alternative platform for those disenchanted with Twitter. Described as a text-based version of Meta’s photo-sharing app Instagram, Threads creates a distinct space for real-time updates and public conversations.
Within its first five days of launch, Threads attracted a staggering 100 million users, according to a post by Instagram head Adam Mosseri. This exponential growth has heightened the competition in the social media landscape, prompting Musk to explore innovative ways to revitalise Twitter’s appeal.
The Speculation Surrounding the ‘X’
Elon Musk’s enigmatic decision to replace Twitter’s bird logo with an “X” has ignited speculation about the symbolic significance behind the change.
Many Twitter users and industry experts are eagerly waiting for further updates on Musk’s vision for the platform’s evolution under the new logo.
Check out how social media reacted to Musk’s announcement of ‘X’.
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