Meta, the tech giant behind the popular social media platform Threads, is gearing up to introduce a web version of its text-first social media offering.
Threads web app launching soon, Meta teases
This strategic move comes as the initial surge in users appears to be tapering off, and Meta seeks to solidify its foothold in the competitive social media landscape.
As reported by Reuters, the upcoming Threads web app is anticipated to cater to power users, including brands, company accounts, advertisers, and journalists.
By expanding the platform to the web, Meta aims to provide enhanced usability and accessibility, thereby appealing to a broader range of users with varying needs.
While Meta has not officially announced the launch date for the Threads web app, Adam Mosseri, the head of Instagram, hinted at its imminent arrival.
In a post on Threads, Mosseri mentioned that they are “close on web,” implying that the launch could take place in the near future.
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Post by @mosseriView on Threads
Threads initially made a splash in the social media scene when it was introduced as an Android and iOS app on 5 July 2023.
Within just five days, the platform attracted a remarkable 100 million users. However, following the initial surge, Threads experienced a decline in popularity as users gravitated back to the more familiar platform, X (formerly known as Twitter).
In response to the evolving dynamics of user engagement, Threads’ management has been proactive in introducing new features to entice users.
One such feature is the ability to set post notifications for accounts, enhancing user customisation and interaction.
Additionally, Threads has integrated a chronological feed, allowing users to view posts in a time-based sequence, which may resonate with those seeking a more organised content consumption experience.
Threads is also poised to introduce an enhanced search function in the near future.
This improvement will potentially enable users to search not only for specific accounts but also for individual posts, providing a more comprehensive and nuanced search experience.
