Adidas has sprinted into the virtual universe of Roblox, introducing an exclusive collection of digital apparel and accessories that mirror the athletic giant’s iconic designs.
Watch: Adidas launches custom collection on Roblox
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This innovative partnership brings the world-renowned three stripes into the immersive digital playground, allowing Roblox users to outfit their avatars in Adidas’ signature style.
The digital debut on Roblox includes pop-up stores featuring a mix of officially licensed digital clothing and unique, customised outfits.
These virtual shops have made their appearance in several popular Roblox experiences, such as Ultimate Ragdoll Playground and Princess Dress Up Obby, among others.
In a move that marries digital creativity with physical fashion, Adidas has collaborated with Rush Bogin, a top Roblox creator known as Rush X, to design exclusive, limited-edition items, ensuring that Roblox players can enjoy a fresh and dynamic wardrobe.
How to Purchase Adidas apparel on Roblox
Snagging one of these coveted Adidas apparel for your Roblox avatar is as simple as visiting one of the Adidas pop-up stores sprinkled across the Roblox landscape.
These stores are your gateway to obtaining digital threads that boast the Adidas aesthetic, with locations in several Roblox experiences such as Seaboard City, Dream Island, and more.
To make a purchase, players need to navigate to the Roblox Marketplace, where the Adidas collection is available.
The items, including the Adidas x Rush X packs, offer a range from 85 to 500 Robux, catering to different tastes and preferences.
For those quick on their feet, Adidas x Rush X packs include limited-edition items available at no cost for the first 10 000 units, featuring exclusive styles like the Adidas Oversized Trefoil Cross-Body Bag and Black Hair with Beanie Headphones.
Adidas’ foray into Roblox not only amplifies its digital presence but also taps into a new generation of consumers, blending the lines between virtual identity and real-world fashion sense.