Shawn ‘Jay-Z’ Carter is no admirer of social media but when the need arises to use his immense influence to benefit a project he’s apart of, it can come in handy.
Mark Zuckerberg welcomes Jay-Z on Instagram
The 51-year-old rap billionaire broke the internet on Tuesday when his verified profile surfaced on Instagram. Naturally, in pure ‘Hot’ fashion, the Brooklyn native only honoured a single human being with a follow, his wife Beyonce Knowles-Carter.
In less than 24 hours, with only a single post and one Storey update, Jay-Z’s Instagram account surged with more than 1.4 million followers.
Owner of the platform, Mark Zuckerberg, made sure to honour Jay-Z’s membership with a wave emoji in the comments. Here’s is a list of celebrities and brands that fanned over Jay-Z joining Instagram:
- Netflix (and all of their verified subsidiary accounts)
- Jaden Smith
- Adam Mosseri (Head of Instagram)
- IDK
- Thanasis Antetokounmpo
- David Rothman
- Over Time
- The Score
- Uninterrupted
- MTV
It can be reasonably assumed that the account will not be managed by the 51-year-old. If anything, the sole purpose of the verified profile may have been to promote The Harder They Fall, a Sean Bullitts-directed western film that premiered on Netflix on Wednesday.
Jay-Z, who is a close friend of Bullitts, produced the movie and played a central role in the creation of the soundtrack which he also features in on Guns Go Bang with Kid Cudi, and King Kong Riddim next to Jadakiss and Conway the Machine.