The saga involving media magnate Bonang Matheba and Celebrity Services Africa (CSA) has taken a completely new turn after reported details of the break-up recently surfaced.
Is Bonang Matheba going to lose House of BNG
When Matheba broke the internet with a statement released on Twitter Spaces last week, fans were left speculating on what may have caused a rift between the 34-year-old and the mega talent management agency.
Well, as reported by Sunday Times, the end to a flourishing four-year business relationship between Matheba and CSA was reportedly caused by a coup d’etat attempted on her House of BNG deal.
CSA has, in the past, represented Matheba’s business interests across the board, from her personal brand development in the media space, to her enterprising ventures.
However, it seems, somewhere in their dealings, a number of underhanded moves were allegedly made. According to reports on social media, it’s believed the talent management agency broke out of its middleman role and allegedly attempted to broker a direct partnership deal with Vino Ventures, the wine manufacturer that produces House of BNG.
It’s unclear, at this juncture, what the actual merits of the proposal were but from our understanding, CSA reportedly tried to kick Matheba out as a shareholder of the sparkling wine brand.
Matheba, who earns royalties from every unit sold, has taken the matter up with her lawyers and is embroiled in an ongoing battle with the talent agency whom she is still signed to, along with her entire business portfolio.
CSA, on the other hand, has reiterated its stance that the 34-year-old, who recently moved to New York City in May 2021, has been in breach of multiple contacts in the past six months. In fact, the talent agency specifically accused Matheba of being “derelict to these brands and indeed her own.”
Whether this includes House of BNG, the wine of choice for Miss South Africa 2021, remains to be confirmed when Vino Ventures finally steps forward with their input.
Our attempts to reach the wine manufacturer were unsuccessful at the time this article was published.