Bonang Matheba broke the internet on Tuesday when she announced that she is no longer represented by Celebrity Services Africa (CSA), an award-winning talent management group.
Bonang Matheba: Why she fired management
Fans were left gob-smacked on Twitter Spaces when Matheba read out her statement, confirming the termination of her long-time business relationship with CSA.
“Over the last few years I have been in business — in a business relationship with a management group to represent my brand. I put my trust in them and gave them stewardship over Brand Bonang, to build and support it across all mediums, including entertainment, fashion and entrepreneurship. Today, I announce that I’ve terminated that contract with them and they will no longer represent me and any of my business ventures,” Matheba announced.
Perhaps, more shocking was the confirmation from the 34-year-old that relationship ties between her and CSA have soured so much that an investigation has been launched into possible criminal conduct against the talent management group.
“I have instructed my lawyers to investigate the possibility of criminal conduct by the company and its representatives. I will revert over the next few days with updates,” Matheba added before the Space room she’d opened crashed.
A history of Matheba’s relationship with CSA
CSA has been in business with Matheba since 2017. At the time, the media magnate had left her long-time brand management agency DNA Brand Architects to pursue greener pastures with the talent marketing firm that’s represented the likes of supermodel Naomi Campbell, Quinton Fortune and others.
“I am thrilled to be joining C.S.A., who have proven themselves as a force to be reckoned with within the African market as well as globally. With C.S.A. on my side, I will focus on projects beyond South African borders. Moreover, I’m really looking forward to building my philanthropic undertakings, which both brand Bonang and C.S.A. hold very dear,” Matheba said in November 2017.
Matheba’s worked with CSA to expand the brand footprint of House of BNG and her A Very Bonang Year reality documentary. However, with questions lingering about the 34-year-old’s recent move to the United States and her exhaustive hiatus, it seems all love is lost and the business breakup will end in a courtroom show-down.