The fashion world was electrified as Pharrell Williams unveiled his highly anticipated debut collection as the new creative director for Louis Vuitton menswear.
Watch: Pharrell pays homage to ‘Louis Vuitton Don’ Kanye West
The Pont Neuf bridge in Paris served as the breathtaking backdrop for this momentous occasion, where Pharrell’s Spring/Summer 2024 collection left an indelible mark on attendees.
The invite to the event hinted at a theme celebrating joy and love, setting the stage for an unforgettable experience.
Guests embarked on a boat journey from Musée d’Orsay to the adorned golden bridge, basking in the sun’s radiant glow. For Pharrell, the sun symbolised a universal source of life, and he eloquently expressed,
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“When the sun shined on me for an opportunity like this, it changed my life across the board.”
Pharrell’s collection, with its captivating concept of “LVERS,” pays homage to those who appreciate the curation of Louis Vuitton. It encompasses not only an admiration for the brand’s products but also a profound love for the culture it represents.
The iconic LV Damier chessboard pattern takes centre stage in Pharrell’s designs, seamlessly merging the classic monogram with a modern, pixelated aesthetic. The collection boasts a remarkable fusion, particularly with the striking ‘Damoflage’ print that artfully combines Damier and camouflage elements.
The star-studded event drew an array of A-list celebrities, with prominent figures like Jared Leto, Zendaya, Kim Kardashian, Naomi Campbell, Lewis Hamilton, Maluma, J Balvin, Jaden Smith, Rihanna, A$AP Rocky, Beyoncé, and JAY-Z in attendance.
While fashion empresario Kanye West was not in attendance, partly due to his controversies at his last Paris Fashion Week appearance, his presence was felt when Jay-Z performed songs from their joint album Watch The Throne.
More striking, however, was the moment Pharrell Williams, in a video with Swizz Beats, paid homage to his fellow producer as the original ‘Louis Vuitton Don’, a moniker he moulded in his early discography.
Check out the heartwarming moment between Pharell and Swizz below:
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Kanye West earned the nickname “Louis Vuitton Don” due to his strong association with the luxury fashion brand.
The title originated from his 2007 song Can’t Tell Me Nothing, where he referred to himself as the “Louis Vuitton Don” in the lyrics of the song.
The nickname reflects his love for high-end fashion and his close relationship with the brand.
Kanye West has been a prominent figure in the fashion industry, collaborating with various designers and even launching his own fashion line. His passion for fashion, particularly his affinity for Louis Vuitton, contributed to the nickname that has since become synonymous with his persona.
Watch: Pharrell Williams Spring-Summer 2024 collection
Pharrell’s creative vision shone brightly throughout the show, incorporating his musicality and artistry into a mesmerising display. Notable designers including Jeremy Scott, JW Anderson, and longtime friend NIGO showed their support from the front row.
The spectacle continued to captivate guests as the show concluded with an unforgettable finale. Voice of Fire took the stage, performing their collaborative track with Pharrell titled Joy.
The energy soared, enveloping everyone present in an atmosphere of celebration. The after-party witnessed an iconic moment as JAY-Z and Pharrell delivered electrifying performances of their greatest hits, leaving a lasting impression on the fortunate attendees.
Throughout the showcase, Pharrell made it a point to honour the legacy of Virgil Abloh, the remarkable talent who preceded him in the role of Louis Vuitton menswear creative director. Pharrell emphasised the enduring impact of Abloh’s work and expressed his commitment to ensuring that his predecessor’s contributions are never forgotten.
Pharrell Williams’ debut runway show for Louis Vuitton epitomised a celebration of his accomplishments and artistic vision. It left fashion enthusiasts eagerly anticipating future creations that will undoubtedly push boundaries and redefine style under Pharrell’s creative direction.
