Beyonce Knowles-Carter knows how to cause a frenzy on social media and on Monday, the megastar did it again with the announcement of Icy Park.
What is Icy Park?
Mrs Carter already has a firm grasp on winter fashion, two seasons before harsh conditions hit the southern hemisphere. Her apparel brand Ivy Park is gearing up for a new collection drop which will feature a lot of Adidas-infused high-top sneakers, fleece hooded jackets and sweatsuits for the ladies.
Social media reacts to new Beyonce drop
The release of the promo teaser sent social media into a panic, with many of the star’s fans bemoaning the thought of spending their life’s savings on the new range which, it must be said, is a worthy sacrifice.
I need to get a boyfriend or a job before #ICYPARK
— Oratiloe (@phresh_jpg) January 25, 2021
I put budgeting as the first thing on my 2021 vision board and then Beyoncé said ICY PARK pic.twitter.com/KeTyZHxMt9
— Sibongile Mafu (@sboshmafu) January 25, 2021
With what money Beyoncé?? https://t.co/mrU1Nzm3Qn pic.twitter.com/bORDh1KyL7
— Sithasomlilo (@Chief_Seets) January 25, 2021
How to buy Icy Park in South Africa
Thus far, no release date has been announced by Beyonce or her team at Adidas. All we know, at this time, is that the new range will be hitting stores before the winter season.
Since the apparel brand is coaligned with Adidas, it’s safe to assume that Icy Park will be available for purchase at retail stores nationwide, as well as online.
We will keep this article updated with the most recent updates from the Icy Park team. So, keep your eyes peeled and bookmark this page.