Clarence Avant, often referred to as the “Black Godfather,” has died. He was 92.
Clarence Avant dies: What’s the cause of death?
In a statement released on Monday, his children, Nicole and Alexander, and son-in-law Ted Sarandos confirmed “Clarence passed away gently at home in Los Angeles on Sunday, 13 August, 2023.”
Despite the news, details about the specific cause of his death have not been disclosed.
“Through his revolutionary business leadership, Clarence became affectionately known as ‘the Black Godfather’ in the worlds of music, entertainment, politics, and sports. Clarence leaves behind a loving family and a sea of friends and associates that have changed the world and will continue to change the world for generations to come. The joy of his legacy eases the sorrow of our loss,” the family statement read.
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Clarence ‘Black Godfather’ Avant Obituary
Clarence Avant’s remarkable life journey was one marked by numerous accomplishments, spanning music, entertainment, sports, and politics.
His legacy is etched in the annals of various industries:
Music Industry Pioneer
Starting as a nightclub manager, Avant’s influence quickly expanded. He managed renowned artists like Lalo Schifrin and Jimmy Smith in the 1960s.
He went on to establish two record labels, introducing the world to iconic figures such as Bill Withers, Sixto Rodriguez, and the dynamic duo Jimmy Jam & Terry Lewis.
Stax Records and Motown
Avant played a pivotal role in the sale of the legendary Stax Records during the late 1960s.
This was a prelude to his later achievement of becoming the chairman of the board of Motown Records. His presence marked a significant moment as the first African-American board member at PolyGram.
Advocate for Black Culture
Unafraid to stand for what he believed in, Avant championed black culture and community. He utilised his role as a consultant to major entertainment companies to advocate for the interests of the black community.
Influence Beyond Music
Avant’s impact transcended music. He was a trusted advisor to several US Presidents, including Jimmy Carter, Bill Clinton, George Bush, and Barack Obama.
His influence extended to sports, where he facilitated NFL star Jim Brown’s transition into acting.
Reactions to Avant’s death
The news of Clarence Avant’s passing has elicited a wave of reactions and tributes from those whose lives he touched:
Those who benefited from Avant’s mentorship and guidance have expressed their heartfelt gratitude. Esteemed figures such as L.A. Reid, Babyface, and others have paid homage to his instrumental role in their careers.
Here are some of the reactions we picked out:
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