Beyoncé is diving headfirst into the beauty industry, bringing her iconic style and flair to the hair care market with the launch of her own line, Cécred.
Watch: Beyoncé formally unveils ‘Cécred’ hair care brand
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The announcement came via an Instagram video that was anything but low-key.
The clip featured a mix of men and women getting their hair pampered—washed, brushed, styled—and some nostalgic moments from Tina Knowles‘ Headliners salon, which was a Houston hotspot back in the ’90s.
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It’s clear Beyoncé is not just launching a product but celebrating a culture.
What to expect from Beyoncé’s hairline brand
So, what’s in store for fans and beauty enthusiasts? Although the full details are yet to be unveiled, the teaser suggests a holistic approach to hair care.
The line promises to cater to a diverse clientele, emphasising the sacredness of hair and its care.
“Healthy hair starts at the foundation. No matter how you wear your hair—natural, down, blown out, flat-ironed, braided, colored, weaves, wigs—it starts with a healthy scalp and hair. Whether your hair is coily, curly, wavy, or straight—there’s a Cécred hair care regimen for you. Founded by Beyoncé Knowles-Carter,” an excerpt from her soon-launching website reads.
With Tina Knowles’ salon legacy as a backdrop, expectations are high for a range that combines quality with the personal touch and expertise that only Beyoncé can deliver.
Given her track record of success in music, fashion, and now beauty, Cécred is poised to be the next big thing in hair care.
When will Cécred hair care be available in South Africa?
Circle Tuesday, 20 February 2024 on your calendars, folks—that’s the day Beyoncé’s Cécred hair care brand officially hits the market.
With the launch just around the corner, the buzz is real, and anticipation is building. While details about the global availability of Cécred are scarce, all indications lean toward worldwide shipping, albeit, we’ve yet to get access to the star’s online shop to study the terms and conditions.
Beyoncé’s foray into the hair care industry is not just another celebrity endorsement; it’s a venture into a space that’s deeply personal and reflective of her own journey and heritage.
By incorporating elements from her mother’s salon and her own experiences, Beyoncé is set to redefine hair care with Cécred.
