Luxury Swiss watch manufacturer Rolex is closing its Sandton office after maintaining a presence in South Africa for 76 years.
Why is Rolex leaving the South African luxury market?
Rolex announced the closure of its affiliate office in Sandton, citing changes in local markets and the situation in South Africa that no longer justify maintaining an official subsidiary.
According to a statement from Rolex Geneva, issued to News24, the decision to close the office comes after careful consideration of the current economic and market conditions, which have altered significantly over the years.
The company explained that it would remain active in the region through its official retailer network, ensuring that customers can still purchase and service Rolex watches.
The closure of the Sandton office is scheduled for June 2024, marking the end of an era for Rolex’s direct operations in South Africa.
However, the company reassured its clients and partners that this move would not affect the availability of its products or services in the country.
Rolex outlets still operating in South Africa
Despite the closure of the Sandton office, Rolex watches will continue to be available in South Africa through a network of official retailers.
These retailers are well-established and have a long-standing relationship with the brand, ensuring that customers will still have access to Rolex’s luxury timepieces and services.
The following outlets will continue to operate as official Rolex retailers:
- Charles Craig: Located in Hyde Park Corner and V&A Waterfront, Charles Craig is renowned for its extensive collection of luxury watches and exceptional customer service.
- Shemer Jewellers: Based in Bedfordview, Shemer Jewellers offers a wide range of Rolex watches and professional assistance to clients.
- The Vault: With locations in Menlyn and Melrose Park, The Vault provides a secure and premium shopping experience for Rolex enthusiasts.
- Van Deijl Jewellers: Located in Tygervalley, Van Deijl Jewellers has a reputation for its exquisite selection of high-end watches and personalized service.