Tyla‘s debut album release has marked a significant milestone in her music career, drawing increased attention to her already rising star.
Tyla drops debut album
The world of music buzzed with excitement as Tyla released her highly anticipated debut album, a collection titled after herself.
This 14-track masterpiece was first hinted at in November when Tyla released three of its songs, instantly captivating her audience.
Among these, Truth or Dare emerged as a standout, blending soulful R&B with the distinctive Amapiano beats that have become Tyla’s hallmark.
In just four months post-release, it clinched the position of her second most-streamed song on Spotify. Butterflies and On and On are not far behind, both making it into her top ten most-streamed tracks, showcasing the album’s broad appeal and Tyla’s versatile musical talent.
Before Water catapulted her to global fame, Tyla had already established a solid foundation in the music industry, collaborating with renowned African artists like Ayra Starr and DJ Maphorisa.
These collaborations and her early music laid the groundwork for what was to become an explosive rise to international recognition.
Tyla’s Spotify stats sky-rocket
Following the release of her debut album, Tyla’s Spotify statistics have soared to new heights.
Water, her global hit single, was only the beginning, leading to a viral dance challenge, nearly 500 million streams on Spotify, and a Grammy win.
Since then, every track she has released has seen a significant increase in streams, with To Last experiencing a 279% jump, followed by Getting Late at 196%.
These songs have not only gained in streams but also in social media shares, with To Last seeing a 173% increase after Water.
The collaboration between Tyla and Ayra Starr on Girl Next Door became the most-liked track and the most added to playlists among all of Tyla’s songs released before Water.
This speaks volumes about the powerful synergy between these two artists and their ability to resonate with listeners worldwide.
Originally, Tyla’s music found its strongest audience in African cities like Nairobi, Lagos, Johannesburg, and Cape Town. However, post-Water, her appeal has broadened significantly, with Sydney, Melbourne, and Jakarta leading the charge in streaming her tracks.
Amsterdam, interestingly, has remained a consistent fan base for Tyla, showcasing her music’s universal appeal across different continents.
An astonishing increase of over 30,000% in Tyla’s average daily streams on Spotify has been recorded since the release of Water, with her tracks being added to over 10 million playlists.
Featuring collaborations with artists like Kelvin Momo, Tems, Becky G, and Gunna, Tyla’s debut album not only cements her place in the music industry but also promises to propel her to new heights.
Jodie Tabisher, Artist, Label and Partnerships Manager in South Africa, expressed excitement over Tyla’s success:
“The fact that four of the songs from this album are already in Tyla’s top streamed tracks showcases her immense talent. We are excited for everyone to experience South African talent on a global stage.”