Zendaya, the versatile actress known for her roles in Euphoria and Spider-Man, has been announced as the new ambassador for the Swiss running shoe brand, On.
Zendaya is the new ambassador of On
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This Zurich-based running shoe brand, which already boasts tennis legend Roger Federer as an ambassador, is excited to team up with the actress.
The multi-year partnership will see Zendaya working closely with On to drive meaningful conversations around movement and well-being, reimagine select product collections, and produce future creative campaigns.
Zendaya herself is thrilled about the collaboration, stating in an interview with wwd:
“It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing, or running around with my dog. So it’s a full-circle moment to make this partnership official.”
What will Zendaya’s role be?
Zendaya’s role as an ambassador for On is multifaceted. To kick off the partnership, she starred in a creative campaign titled Dream Together, directed by C Prinz.
The campaign features a cinematic short film that highlights how movement can bring people together.
Zendaya is seen delivering motivational phrases while a group of people moves in unison, emphasising themes of collaboration and inclusivity.
David Allemann, co-founder of On, expressed his enthusiasm, saying:
“We’ve been massive admirers of Zendaya’s ability to inspire a generation and dream big. We can’t think of a better partner to help us grow, evolve, and connect with people around the world than Zendaya.”
Beyond the initial campaign, Zendaya will also collaborate with On on future collections.
The focus will be on everyday movement, sports, and lifestyle, bringing her unique sense of style and creativity to the brand.
Is On available in South Africa?
For fans in South Africa wondering about the availability of On products, you’re in luck.
On running shoes are indeed available in South Africa.
You can find them at various retailers, including Totalsports and Superbalist.
Additionally, online platforms like Takealot also stock On products, making it convenient for South African customers to purchase them.