Drake’s new NOCTA brand: How to buy in South Africa
Drake has matured his relationship with Nike into possibly one of the most lucrative brand deals of this unsettling year.
Drake and Nike take partnership to greater heights
The pair made a grand announcement of a sublabel, on Wednesday, spawning a frenzy that reverberated across social media.
NOCTA, pronounced no-k-ta is Nike’s “nod to the artist’s nocturnal creative process.” For Drizzy, it is yet another full-circle moment where he marks off a bucket list item.
“I mean, growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike… I always felt like there was an opportunity for Nike to embrace an entertainer the same way they had athletes,” he reflected.
How to buy NOCTA in South Africa
Nike revealed that the new apparel subdivision will receive a worldwide release. While it remains unconfirmed due to a lack of details, it’s widely believed that NOCTA may be stocked at participating Nike retailers from Friday 18 December 2020.
The best bet is to sign up for updates on the official NOCTA website for release details that are relevant to your region.
Drake will effectively have untethered access to the world’s biggest apparel distribution network and the Canadian rapper has relished the opportunity to populate his signature look to the masses.
“Whether you are in Toronto, London or Paris, there’s this uniform look — Nike Tech Fleece, the gloves, the hat — and it has a real team feel.
“I wanted to take a piece of that culture that I grew up with, that school of thought, and bring the best to it. With NOCTA, we were trying to make the hardest jacket, the hardest tracksuit, the hardest gloves. Just the best of that world,” Drake said.