Local streetwear brand Amakipkip has come under fire for selling a custom merch line honouring AKA without obtaining proper consent from the rapper’s family.
Amakipkip apologises for using AKA IP without Forbes clearance
The move sparked outrage on social media platforms and prompted the brand to issue an apology to both the Forbes family and AKA’s devoted fanbase, The Megacy.
The controversy flared when images of an AKA tribute t-shirt from Amakipkip began circulating on various social media platforms, triggering strong reactions from fans of the slain rapper.
Critics and fans alike lambasted the brand for exploiting AKA’s legacy for commercial gain without respecting proper channels and obtaining necessary clearance.
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Responding to the backlash, Amakipkip released an official statement on their social media platforms, expressing regret for their actions and apologising for any hurt caused.
The brand acknowledged the oversight in not seeking consent from the entire AKA family, admitting that their intention was to honour the rapper’s memory rather than cause offence.
“Regrettably, we underestimated the significance of obtaining consent from the entire AKA family, and for this oversight we are truly sorry. We recognise our action did not align with the reverence and respect AKA’s memory deserves. Our deepest apologies go out to the AKA family, devoted fans The Megacy and the public for any pain we may have inadvertently caused,” the brand wrote.
In light of the controversy and public outcry, Amakipkip announced their decision to discontinue the AKA tribute t-shirt.
The brand affirmed its recognition of the misalignment between its actions and the respect AKA’s memory deserves, acknowledging that it underestimated the significance of obtaining proper consent.
The Forbes family, headed by AKA’s father, Tony, had already established a partnership with another streetwear brand named Cultish.
This partnership resulted in the design of a limited edition tribute garment that pays homage to AKA’s artistic journey and distinctive style.
