Wednesday 18 March marks the first anniversary of Bonang Matheba’s House of BNG premium MMC brand.
House of BNG turns 1: South Africa toasts to Bonang’s success
Fans of the star’s champagne brand took to social media to celebrate the first birthday of South Africa’s most successful MMC in 2019.
Part of the success of House of BNG can be attributed to the relentless and spot-on marketing efforts of Matheba.
The rising media mogul has taken a locally produced MMC and turned it into a fierce retail competitor in a category led by international brands like GH Mumm and Moèt.
Five elite events sponsored by House of BNG
A year later and House of BNG‘s strides show no indication of slowing down any time soon. An indication of this is the brand’s regular announcements of top tier event sponsorships.
This level of promotion is integral for a brand in the early stages of dominating the sparkling wines category in South Africa.
Premium events offer brands like House of BNG the look and the rate of consumption needed to drive sales and Matheba, a wonder woman with an immaculately sharpened business acumen, understands this.
We took a look at the five most prominent events the MMC partnered with to show how, in a span of 12 months, House of BNG became the highest-selling product in South Africa’s sparkling wine category in 2019.
If that does not speak power to Matheba’s genius, the list below will inspire you to consider it.