Kendrick Lamar took the industry — more particularly Drake and OVO — through a rigorous culture class in the much-anticipated Not Like Us music video, which dropped on Independence Day.
Kendrick Lamar teases new music in ‘Not Like Us’ video
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Lamar’s Not Like Us music video, directed by Lamar and Dave Free, has taken the music industry by storm.
Released on US Independence Day, the video is not just a visual treat but also a cultural statement, particularly targeting Drake and his OVO label.
The video comes hot on the heels of Lamar’s performance at ‘The Pop Out’ concert, where he performed the song six times consecutively, signalling a definitive win in his long-standing feud with Drake.
The video opens with a snippet of what fans speculate to be a new track, possibly hinting at Lamar’s next album.
This brief introduction has already fuelled excitement and anticipation among his fanbase, who are eagerly awaiting new material.
Whitney Alford c-walks in response to Drake
One of the most talked-about moments in the Not Like Us video is Whitney Alford’s c-walk.
Alford, Lamar’s fiancée and longtime partner dances with flair next to the rapper and their two children toward the latter parts of the video, dispelling claims made by Drake about child-bearing infidelity between her and Dave Free, who shot the scene.
The video features several other West Coast hip-hop luminaries.
Cameos include Not Like Us producer Mustard, who cheekily wears a Toronto Blue Jays cap, a clear jab at Drake.
Other notable appearances include Tommy the Clown, Compton-born NBA star DeMar DeRozan, and Anthony ‘Top Dawg’ Tiffith, CEO of Top Dawg Entertainment.
The reaction to the video has been overwhelmingly positive. Fans and critics alike have praised Lamar for his bold artistic choices and his ability to weave personal narratives with broader cultural themes.
Here are some of the reactions we picked:
