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Home » Viral » Mzansi calls for ‘two months no weave’ challenge

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Mzansi calls for ‘two months no weave’ challenge

This is what the #2MonthsNoWeaveChallenge is all about.

Swisher Post by Swisher Post
Nov 3, 2020
in Viral
two months no weave - black women with natural hair

Photo: Sourced from PickPik

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Following the slander black natural hair took from Clicks, many South Africans have coined a new challenge: ‘Two months, no weave’

What is the two months no weave challenge?

Twitter user Thabi (@thabi_skhonyane) may have said it in jest but her suggestion for black women to boycott weaves for two months was not taken lightly.

The aim of the challenge, it seems, is for black women to starve cosmetics and hair care businesses of income by staging a two-month stay-away.

This comes at the height of tensions between EFF rioters and Clicks following the cosmetic giant’s racially triggering website blunder.

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“How about we do the #2MonthsNoWeaveChallenge where we educate the world and embrace our beautiful hair that defies gravity?” Thabi asked in a tweet that has since gone viral.

How about we do the #2MonthsNoWeaveChallenge where we educate the world and embrace our beautiful hair that defies gravity? #ClicksSA #Clicks #tresemme pic.twitter.com/li0ekETToz

— Thabi (@thabi_skhonyane) September 7, 2020

Social media revolts against racism with natural hair challenge

The challenge was polarising. Some felt that this was an empowering method black women could take on to display their level of influence in the cosmetics and beauty industry.

Others, on the other hand, were offended by this apparent obsession with what the choices black women make about their hair.

“The preoccupation over what black women do with their hair and the burden placed on us to educate people and promote “acceptance” of something that’s accepted as a personal taste for everyone else is a distanction (sp). While we do the ‘two months no weave challenge’, other people are just living,” one user slammed.

Here are some reactions from the ‘two months, no weave’ challenge

This is so wrong on so many levels.
Why does rocking your natural hair have to be reduced to challenges.
Rocking your natural hair should be a norm.

#2MonthsNoWeaveChallenge

— BOBO (@songobongani) September 8, 2020

Maybe the #clicksadvert is one of the Revolutions we needed to finally wear our hair with pride. The hair is the most elevated part of the body and was therefore considered a portal for spirits to pass through to the soul. Our hair is our crown. #2MonthsNoWeaveChallenge pic.twitter.com/oKymZdqFEe

— S U N R I S E ✨ (@sheabutterhun) September 8, 2020

How's the #2monthsnoweavechallenge different from telling rape victim to "cover up" and "stop tempting potential rapists?" Why must the burden of fixing racism lie with us, the victims? The problem is not the weave – but racists themselves!

— Rebotile (@RebotileHK) September 8, 2020

Go on, keep embarrassing us….. Why should it be a challenge to be in our own hair…. Wearing a weave, is a choice, a personal choice.. It doesn't take away from the beauty of our hair… #2MonthsNoWeaveChallenge pic.twitter.com/BHK0e8owpT

— Kgarebe Ya Moletjie (@Tsebi_Rural_bae) September 8, 2020

It's Been Years For Me #2MonthsNoWeaveChallenge pic.twitter.com/5x4YmVhyqL

— HOT GIRL NORTH (@northnatasha_rs) September 8, 2020

#2MonthsNoWeaveChallenge
My hair, my crown❤ pic.twitter.com/suEa2yeRgJ

— Disemelo Mokoena (@Leoatle3) September 8, 2020

I’m in….Here!?#2MonthsNoWeaveChallenge pic.twitter.com/GFHj5wtoj8

— IG: BohlokwaMatlosa (@BohlokwaMatlosa) September 8, 2020

Hello I haven't done my hair in 4years.I have been going natural since then #2MonthsNoWeaveChallenge pic.twitter.com/7nDENXkCn2

— IamFikileElizabeth (@Lizzyfikile) September 8, 2020

#2MonthsNoWeaveChallenge let's go!!! It's been a good 8 months without manipulating my hair with any synthetic hair and oh boi my hair is flourishing. Wonders of water oil and butter fela! To even think i always buy my products from #Clicks makes me soooo mad!!! pic.twitter.com/dm6wzlnLjK

— Mamii_ee (@mamii_ee) September 8, 2020

In the end, the general consensus was against the ‘counterproductive’ challenge.

The numbers sure do support the latter. After all, Clicks’ share price has been unscathed by the recent racist advert scandal. This proves that, despite the shame that befell the cosmetics brand, the stock market still has faith in Clicks attracting the urban market once it has weathered this ferocious storm.

Tags: CosmeticsSouth AfricaTop Trends

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