Jools Lebron, the TikTok creator who turned the phrase “demure” into a viral sensation, recently revealed that she is unable to profit from the trend she popularised.
Story Summary:
- Lebron’s phrase “demure” went viral, but she can’t monetise it due to a trademark issue.
- The word “demure” is already trademarked, preventing her from launching merch or other products.
- Lebron expressed her disappointment and regret over missing out on potential earnings.
Jools Lebron breaks down revealing why she can’t monetise ‘demure’
Lebron, who became an overnight sensation with her viral TikTok videos promoting the “demure” trend, has opened up about the challenges she’s faced in trying to capitalise on her success.
Despite being the face behind the trend, Lebron revealed that she is unable to monetise the phrase because it was already trademarked by someone else.
Lebron explained her frustration in a heartfelt statement, saying:
“I’ve just invested so much money and time into this, and I feel like I did it wrong. I wanted this to do so much for my family and for my transition. I just feel like I dropped the ball.”
Lebron had hoped to launch merchandise and other products under the “demure” brand, but her plans were derailed when she discovered that the word had been trademarked long before her viral moment.
The technicality of the situation means that even though Lebron popularised the term, she cannot legally use it for commercial purposes.
This has left her feeling like she missed a significant opportunity to provide for her family and support her personal journey.
Who Is Jools Lebron?
Jools Lebron, a former cashier from Illinois, shot to fame in 2024 after her TikTok video titled “How to be demure at work” went viral, amassing millions of views.
Her satirical take on workplace etiquette quickly resonated with viewers, leading to a surge in her online following.
Lebron’s content, known for its humour and relatability, attracted attention from celebrities and sparked a trend that took over social media.
Despite her rapid rise to fame, LeBron now faces the challenge of navigating the complexities of intellectual property in the digital age.