noxolo grootboom

Noxolo Grootboom joins eNCA – Or did she?

Published by Andile Sicetsha

Eyebrows have risen over the exit of veteran anchor Noxolo Grootboom at SABC Iindaba after it was revealed, two days after her highly emotional last bow, that she has joined eNCA.

Noxolo Grootboom unveiled as eNCA anchor

On Thursday, the eMedia-owned broadcaster announced that Grootboom, after spending 37 years at the state-owned news agency, will be joining their decorated list of reporters.

The revelation struck the chords of many who had believed that Grootboom’s final broadcast at SABC Iindaba was an indication of her retirement from media.

Was Grootboom retrenched?

Following this surprising reveal, which coincidentally fell on April Fools Day, murmurs were abuzz regarding the veteran broadcaster’s exit.

Was she retrenched? This question lingers on as neither SABC nor Grootboom has come forth with clarity on the break-up. You will remember that the state-owned broadcaster had recently come under fire for retrenching more than 600 workers in an effort to shave off its R2.4 billion annual wage bill.

However, in Grootboom’s case, the furore around her supposed hightail to eNCA was nothing more than an epically executed April Fools’ prank.

The eMedia broadcaster revealed the prank in a tweet, stating that “Noxolo Grootboom will NOT really be joining eNCA.”

We must say, the prank left many — us included — hoodwinked and not sure what to believe. Here are some of the reactions to eNCA‘s April Fools Day prank:

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