South Africans are still reeling from the racially triggering blunder Clicks got caught in and prominent figures in politics and the arts have called for the outright cancellation of the cosmetics giant.
Clicks apologises for triggering images
“Those images go against everything we believe in,” was the premise of Clicks’ response to images that made clear distinctions between black and white natural hair.
It is still unclear what the images were seeking to convey. The cosmetics giant did not explain why images loaded onto its website described kinky hair as “dry, damaged and dull,” and white hair as “flat, fine and normal.”
Instead, Clicks resolved to acknowledge their blunder and promise to “put in place stricter measures on our website.”
“We have made a mistake and sincerely apologise for letting you down. We recognise we have a role to play in creating a more diverse and inclusive S.A, starting with our website content. We know we need to do better, and commit to ensuring our content better reflects this value,” the most recent statement read.
Mzansi demands cosmetics giant ‘must fall’
The flatulent statement fell on deaf ears. Prominent figures in politics and the arts have joined calls for the tone-deaf corporation to be cancelled, once and for all.
Multi-award-winning musician Shekhinah declared that “Clicks must just close.”
Economic Freedom Fighters’ national spokesperson Mbuyiseli Ndlozi could not fathom the gall.
“How dare they insult our hair… Black people, you have no more cheeks to give after a billion claps for 600 years. You also have nothing to lose but your chains! It is you, blacks, who must END RACISM. End it Now; by any revolutionary means possible,” Ndlozi exclaimed in a tweet.
Here are some more reactions from Mzansi, who are collective in the call to have Clicks ‘cancelled’.
