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Home » Viral » Mzansi demands ‘Clicks must fall’ – ‘How dare you insult our hair?’

Home Viral

Mzansi demands ‘Clicks must fall’ – ‘How dare you insult our hair?’

Despite an apology from the cosnmetics giant, Mzansi is united in the call, #clicksmustfall.

Andile Sicetsha by Andile Sicetsha
Nov 3, 2020
in Viral
clicks

Photo: Sourced from @lelethupheme / Twitter

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South Africans are still reeling from the racially triggering blunder Clicks got caught in and prominent figures in politics and the arts have called for the outright cancellation of the cosmetics giant.

Clicks apologises for triggering images

“Those images go against everything we believe in,” was the premise of Clicks’ response to images that made clear distinctions between black and white natural hair.

It is still unclear what the images were seeking to convey. The cosmetics giant did not explain why images loaded onto its website described kinky hair as “dry, damaged and dull,” and white hair as “flat, fine and normal.”

Instead, Clicks resolved to acknowledge their blunder and promise to “put in place stricter measures on our website.”

“We have made a mistake and sincerely apologise for letting you down. We recognise we have a role to play in creating a more diverse and inclusive S.A, starting with our website content. We know we need to do better, and commit to ensuring our content better reflects this value,” the most recent statement read.

Mzansi demands cosmetics giant ‘must fall’

The flatulent statement fell on deaf ears. Prominent figures in politics and the arts have joined calls for the tone-deaf corporation to be cancelled, once and for all.

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Multi-award-winning musician Shekhinah declared that “Clicks must just close.”

https://twitter.com/shekhinahd/status/1301911091061108739?s=20

Economic Freedom Fighters’ national spokesperson Mbuyiseli Ndlozi could not fathom the gall.

“How dare they insult our hair… Black people, you have no more cheeks to give after a billion claps for 600 years. You also have nothing to lose but your chains! It is you, blacks, who must END RACISM. End it Now; by any revolutionary means possible,” Ndlozi exclaimed in a tweet.

Do not boycott. DIRECT ACTION!

— Mbuyiseni Ndlozi (@MbuyiseniNdlozi) September 4, 2020

Here are some more reactions from Mzansi, who are collective in the call to have Clicks ‘cancelled’.

ENOUGH IS ENOUGH! these corporations do this on purpose! Knowing that all they will do is apologize on twitter and other platforms! Thinking it will just end there! We saw @hm do the same thing, now @Clicks_SA following suit! THEY TRULY UNDERMINE US! and UNDERESTIMATE OUR POWER!

— Zakes Bantwini (@ZakesBantwiniSA) September 4, 2020
https://twitter.com/Nandi_Madida/status/1301894526257242112?s=20

Putting my money where my outrage is!!! i’m never buying @Clicks_SA ever again, from now on i’ll be purposeful about buying black hair products from women who look like me and love our hair .

— Bonnie Mbuli (@BonnieMbuli) September 4, 2020

Not only is this disrespectful to black lives, it is also evidence of an absence of representation and diversity within the organization. And we are talking about a South Africa with a population of about 80% black people (stand to be corrected). No ways? @Clicks_SA https://t.co/HWtfH40HCY

— Zozibini Tunzi (@zozitunzi) September 4, 2020

F**** Clicks pic.twitter.com/qDdW3dg35t

— MJ Ncube. (@TheRealMJNcube) September 4, 2020
Tags: RacismSA CelebritiesSouth AfricaTop Trends

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