Most companies already require you to possess some digital skills or at least have a little bit of knowledge about them. In the future, you might not land a job if you don’t have at least one of the following digital skills.
1. Social media
Understanding social media is the most basic skill that you need to have if you want a decent job. Social media helps businesses advertise their products and understanding social media will help you know which relevant platforms to use and what approach to use for your product to attract engagement.
Another strategy businesses have adopted is hiring social media influencers — a user with a huge following to promote their products — and other businesses have social media managers — skills that weren’t there in the past.
2. Digital marketing
Digital marketing includes skills like Search Engine Optimisation (SEO), Digital marketing tools, Analytics tools, Social media marketing, Content marketing, UX (User Experience Design). These skills help companies understand their customers better and cater services that align with their customers’ needs. With these tools, you are even able to know what devices your customers use, their interests, location, and more.
3. Data Analytics
Companies collect huge loads of data and Data Scientists are in demand by employers across the world. Data scientists include mathematicians, computer scientists, and trend-spotters. They are really versatile too — they can handle both business and the IT worlds. They collect large amounts of unruly data and transform it into a more usable format. They also solve business-related problems using data-driven techniques.
You will find them in Big Tech companies like Amazon, Google, Apple, and Facebook.
4. Programming
Coding Academy defines programming as a collaboration between humans and computers. It is basically instructing a computer to execute certain tasks using codes. Coding is the reason why you can now have food delivered to your door, have e-hailing apps, and more.
More and more people are joining the industry too. Coding Academy says that there are approximately 26.2 million software developers worldwide, which doesn’t even account for the many other careers that relate to programming.
5. Cybersecurity
Last but not least, you need to know how to be safe online. Cybersecurity is the practice of protecting systems, networks, and programs from digital attacks. Cyberattacks are usually aimed at accessing, changing, or destroying sensitive information; extorting money from users; or interrupting normal business processes. Businesses need to know how to protect themselves from these attacks.
