Dave Free, one half of pgLang, had to douse fires around an Instagram story post concerning Drake and his new album, Honestly, Nevermind, that he vehemently stresses is fake.
Dave Free claims Drake tried to sabotage Kendrick Lamar’s birthday
The Toronto rapper’s seventh studio album received mixed reviews from fans. While some understood the purpose behind the Dance album executive-produced and co-written by DJ Black Coffee, Noah ’40’ Shebib and others, a majority of Drake’s fanbase were not ready to hear his crooning over mid-tempo Deep House instruments.
Still, however, Drake is expected to enjoy a very successful commercial release. According to chart data, early indicators suggest the rapper’s surprise album is slated to sell more than 230 000 copies in its first week, with top debuts on the Billboard Hot 100 and Top 200 albums chart.
Coincidentally, Honestly, Nevermind also dropped on the 35th birthday of Kendrick Lamar, co-founder of pgLang and longtime subliminal foe of Drake. While the significance of this is open to interpretation, according to an Instagram post supposedly from Dave Free’s private account, he firmly believes the OVO star’s move was intentional.
In a series of Instagram stories, the famed videographer accused Drake of being petty for dropping the worst album of the year on Lamar’s birthday.
“Petty a** n**** dropped on dot (Kendrick Lamar) birthday just to release the worst album of the year,” he wrote.
Dave Free, the co-founder of PGLang & Kendrick’s long time business partner, calls Drake petty for dropping ‘the worst album of the year’ on Kendrick’s birthday 😬
— OnThinIce (@OnThinlce) June 19, 2022
He also teases a music video for ‘Count Me Out’ is in the works. pic.twitter.com/Ekup6at7uo
In the midst of the shade, Dave Free let fans in on the fact that he may have posted that Instagram story on the set of the video shoot for Count Me Out, the first song on Disc 2 of Mr Morale and the Big Steppers.
However, the video director took to Twitter and shot down the posts as fake.
“Narrative shaping is getting out of control. I respect the troll, but at the very least, make me look good if you fake post me,” he wrote in another tweet.
Even Lamar’s manager, Anthony Saleh, chimed in, making it clear that the opinion on Drake’s album did not come from the pgLang camp.
It’s kinda appalling that a nigga as good at the internet as you still can’t tell the difference between something that is real and something that is fake
— A Saleh (@Dude_Br0) June 19, 2022
Faced with mounting criticism on the day of his album release, Drake let it be known he was not phased by the negative feedback.
“It’s all good if you don’t get it yet. That’s what we do. We wait for you to catch up. We caught up already. On to the next,” he said.