After a long-awaited journey of 14 years, the Barbie movie has finally arrived, capturing the attention of audiences with its elaborate marketing campaign and partnerships.
Mega ‘Barbie’ marketing paints the world pink
The anticipated release has garnered immense hype, leading to predictions of substantial box-office success.
Here’s what we know about the movie and its expected financial performance:
Years in the Making
The Barbie movie project has been in development for nine years, and its announcement dates back 14 years. This prolonged timeline has kept fans eagerly waiting for its release.
In the lead-up to the movie’s release, Barbie has made appearances in various forms of media, from Vogue to memes, and even in culinary creations like pink burgers, pasta, and shakes.
The official marketing campaign has been extensive, featuring personalised Barbie posters and a press tour where actors maintain their characters.
‘Barbie’ expected to recoup $100m ad budget in three box office days
While Warner Bros has not confirmed the exact marketing expenditure, reports suggest that it could be as high as $100 million.
This hefty budget surpasses what many other movies typically spend on promotions. The marketing strategy involved TV takeovers, a real-life Barbie Dreamhouse in Malibu, and various partnerships.
High Expectations
With the significant investment in marketing, expectations for the movie’s box office performance are sky-high. Analysts predict that Barbie could recoup the reported $100 million marketing budget in just three days.
Anticipated Opening Weekend Sales
As the movie hits theatres, it is anticipated to make an impressive debut during its opening weekend.
In North America alone, Barbie is projected to generate between $95 million and $110 million in ticket sales. This is seen as a validation of the substantial marketing push.
Box Office Profitability
While a successful opening weekend is vital, studios must still recoup the costs of movie production, which, in this case, reportedly amounts to $145 million.
Additionally, a significant portion of box office revenue goes to theatres. Therefore, sustained success at the box office is necessary for the movie to turn a profit.