The diversity Costa Titch brings to the game is a narrative that is still unravelling itself and on Areyeng, he showed us how far into his artistry he goes.
‘Dlala, Costa Titch’ – SA embraces new Hip-Hop sensation
It’s unfathomable to hear of a rapper that does choreography. In South Africa, it’s never been seen before. Elsewhere in more progressive markets, it’s part of an evolution that has bred megastars along the years.
This is what makes Titch an interesting case study. His rise to popularity came before we saw him on big screens.
The bright hues that make up his branding seem intentional and everything he does suggests that it was thoroughly rehearsed and its consequences benchmarked.
Watch: Areyeng featuring Riky Rick
The rapper recently released a star-studded debut album Made In Africa and leading as the promoted single is Areyeng featuring Riky Rick.
It features performance shots of Makhado looking dapper and a dance crew that, in the opinion of a YouTube viewer, “carried the heat of the entire video.”
Areyeng premiered on Tuesday evening and you can watch it right here.
