dj zinhle

DJ Zinhle is now CEO of a French sparkling wine brand

Andile Sicetsha - 06.10.2020

DJ Zinhle has carved a new lane in the liquor trade with an equity stake in Boulevard Nectar Rosè. She is now the CEO of the French sparkling wine brand.

We have stated it before and we will say it again, DJ Zinhle is a gifted DJ and producer but her true talents lie in her sharp business acumen.

DJ Zinhle is the CEO of a French sparkling wine brand

Already, Kairo’s mom is killing it as the head of her jewellery and accessories business, Era by DJ Zinhle, that she runs in association with American Swiss.

Now, the 36-year-old has added an international sparkling wine brand Boulevard Nectar Rosè to her stakeholder portfolio.

From what we understand, DJ Zinhle acquired an equity stake in the French sparkling wine brand’s Nector Rosè and has immediately assumed the position of chief executive officer (CEO).

Speaking on this massive business move, DJ Zinhle described it as an acquisition “in synergy with who I am, as a DJ and business woman.”

“I believe that I am the perfect mix of sophistication and power, attributes perfectly mirrored by the Boulevard brand. With my signature touch, I see great potential for Boulevard Rosè to reach new heights,” she said in a press release statement.

Boulevard Nectar Rosè taste notes and price in South Africa

Boulevard Nectar Rosè is available for purchase at participating liquor retailers for R199.

The Rosè is a deep pink colour and packs fresh tastes of strawberry, raspberry and cherry. It comes in a black bottle that closely resembles the popular Luc Belaire Rosè.

Breaking the announcement on Instagram, an emotional Zinhle was lost for words. Here’s what she said:

“I actually don’t know what to say, we’ve been working on this for over a year now and at the beginning I didn’t believe it. At every meeting I’d feel like this required more from me, it’s huge, I needed to operate at a level I didn’t even know I could reach.

“My team and I work really hard, words can’t describe this moment. Our hard work never went unnoticed. God really is the greatest,” she wrote.