It’s a day after Cassper Nyovest finally dropped off the visuals of Amademoni, his latest single which features Hip-Hop producer and Ambitiouz Entertainment’s A&R Tweezy.
Suffice it to say, the reception was one Cassper Nyovest could not have anticipated. You can watch the aesthetically pleasing music video below and judge for yourself but the streets were not feeling this one.
Watch: Cassper Nyovest new Amademoni music video
Did Nyovest copy and paste Pop Smoke’s identity?
At the fore of the ‘Cassper Nyovest must retire’ howls, is speculation that the Motwako rapper may have done a bit more than borrow the drill sound from slain US rapper Pop Smoke.
Drill is a subgenre that’s derived from Hip-Hop. It was born in the slums of the UK and Pop Smoke, Fivio Foreign, Drake and other New York natives are credited for taking the sound to the world stage.
It was only a matter of time before this new wave hit our shores, and who better to test it in Mzansi than the versatile and ever-morphing Nyovi?
Our suspicion is that Tweezy made the beat and pitched the idea to Nyovest who was ever so keen to jump on to this bandwagon. Now, Mufasa is no simpleton. He may have had an inkling that this would not be received well but his baseline audience must have given him the confidence boost to forge ahead.
The result was a subpar song with homo-erotic references and no context, no purpose. Aside from a couple of weak jabs at his arch-nemesis AKA, the song was a miss.
Take nothing away from the execution of the music video. Nyovi has reach and the budget to recruit the best talent. However, there was an air of discomfort in the video we could not overlook.
It was as if we were watching the reincarnated Pop Smoke in Amademoni. From the way in which he moved, to the sequence of the music video and its theme, Cassper Nyovest literally ripped the treatment of his music video from the dead US rapper’s page.
With this in mind, watch Pop Smoke’s Dior music video and judge for yourself.
There is nothing wrong with borrowing a new sonic wave and profiting from it in your own territory. However, the lines do get blurred when an artist goes above and beyond to assume the identity of the person whom he has borrowed the sound from.