On Tuesday, Rihanna took to social media to announce the latest addition to her Fenty brand: Fenty Hair.
Rihanna launches Fenty Hair
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Known for her ever-changing hairstyles, Rihanna emphasised the importance of versatile hair care.
“You know how much switching my hair up matters to me,” she wrote.
“I have had almost every texture, colour, and length, from weaves to braids to natural. So I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair.”
Rihanna’s foray into haircare follows the massive success of Fenty Beauty, Fenty Skin, and Fenty Fragrance, which have collectively made her a billionaire.
The Fenty Hair line promises to provide the same level of inclusivity and innovation that fans have come to expect from her brand.
How to buy in South Africa
South African fans are eagerly anticipating the arrival of Fenty Hair.
Here’s what we know so far.
According to Fenty Hair’s official website, the products will be available for early access on Monday, 10 June 2024. While this date is currently set for the U.S. market, it provides a good indicator that international launches will follow soon.
Given that Fenty Beauty expanded to South Africa and other African countries on 27 May 2023, it’s reasonable to speculate that Fenty Hair will follow a similar rollout.
Fenty products are typically available online through platforms like ARC and other major beauty retailers. Keep an eye on these platforms for updates on availability.
Fenty Beauty is available at several major retailers in South Africa, including Edgars and ARC. These same retailers will likely stock Fenty Hair products once they become available.
While the exact pricing for South Africa hasn’t been confirmed, Fenty products tend to be priced in line with other premium beauty brands. Expect Fenty Hair products to reflect this trend.