Lil Nas X trolls the world with Nike shoe deal
American musician, Lil Nas X, has once again shocked the world with the release of his hoax Nike shoe collaboration, with the shoe raising eyebrows.
Why is the shoe deemed so problematic?
As reported by CNN, the rapper (whose real name is Montero Lamar Hill) caused a commotion after announcing the release of his Nike Air Max 97s collaborating with MSCHF, a New York-based art collective.
The problem with the shoe is its glorification of the devil, with the shoe having an inverted cross, a bronze pentagram, and craziest of all, a drop of human blood with the air bubble sole filled with red ink.
The shoe was advertised as a limited edition with only 666 pairs available, the infamous number of the devil.
Of course, online outrage occurred after the announcement with many expressing their outrage and concern at Nas and the popular sport brand.
However, CNN received a statement from Nike claiming they had no part in creating the sneaker distancing themselves from the situation.
“We do not have a relationship with Lil Nas or MSCHF,” the company said.
“Nike did not design or release these shoes and we do not endorse them.” Nike concluded.
Lil Nas X: Was it all part of his masterplan?
With the announcement of the shoe release, X also released his other-worldly visual to his hit single Montero (Call Me By Your Name) dropping on the 26th of March.
The video is the top trending video on YouTube and has already reached 30 million views over a single weekend.
The visual left jaws dropped to the floor with the video having X seductively dancing with the devil.
The visual is interesting and it’s no surprise that it caused disapproval from the globe.
With the shoe hoax, it’s now obvious that it was all used as a publicity stunt to aim the publics’ view towards the Old Town Road star.
X came out with an “apology” not actually apologizing for the shoe hoax and rather continuing to promote his hit single.
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