Beyoncé has taken the world by storm once again, but this time it’s not with her music.
Story Summary:
- Beyoncé has officially launched her own whiskey, SirDavis, in honour of her great-grandfather.
- The whiskey retails for $89.99 in the US, with potential price variations in South Africa.
- SirDavis is currently not available in South Africa but may be stocked soon at local retailers.
Beyoncé officially launches her own whiskey
The superstar has officially launched her own whiskey brand, SirDavis, a project she developed in collaboration with Moët Hennessy.
The whiskey, named in honour of her great-grandfather, Davis Hogue, who was a Prohibition-era moonshiner, is already generating significant buzz.
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The singer announced SirDavis on her Instagram, where she shared a photo of herself holding a glass of the whiskey.
In her statement, Beyoncé expressed her excitement about the launch, saying:
“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling.”
Beyoncé’s inspiration for SirDavis came from her discovery that her great-grandfather was a successful moonshiner during the Prohibition era.
She worked closely with Moët Hennessy and distiller Dr Bill Lumsden to create a whiskey that would honour Hogue’s legacy.
Lumsden added:
“I think whisky drinkers are going to be blown away because it’s really quite different from anything I’ve tasted before.”
SirDavis whiskey boasts deep copper colouring with an aroma of tangy Seville oranges, raisins, and spices like clove and cinnamon.
The taste is rich and buttery, with notes of toffee, cinnamon, and citrus, followed by a soft, lingering finish of honey and ripe cherries.
How much is SirDavis whiskey in South Africa?
SirDavis has already made waves in the whiskey world, with pre-orders selling out quickly.
It’s set to hit stores in the US, London, Paris, and Tokyo starting in September.
The whiskey is described as a “harmony of spice with sublime hints of fruit,” and has been praised for its unique flavour profile.
In the U.S., a 750ml bottle of SirDavis retails for $89.99. Given the brand’s luxury positioning and Beyoncé’s star power, it’s expected to be a premium product in international markets as well.
However, pricing in South Africa may vary due to import duties and retailer markups.
Once it becomes available in South Africa, SirDavis is likely to be priced around R1,800 to R2,200, depending on the retailer. This pricing aligns with other premium whiskey brands available in the country.
How to buy SirDavis whiskey in South Africa
While SirDavis is not yet available in South Africa, it is expected to be stocked by select retailers soon.
Fans of Beyoncé and whiskey enthusiasts alike are eagerly awaiting its arrival.
Once available, SirDavis is expected to be sold at high-end liquor stores across South Africa, including retailers like Norman Goodfellows, Makro, and Liquor City.
Keep an eye on these stores for updates on when the whiskey will be in stock.
