Not only does Minnie Dlamini-Jones have sharp business acumen, but she is also a very compassionate person who shows support to the underprivileged.
Minnie Dlamini-Jones goes through it all in lockdown
It has not been the easiest quarantine for the media personality. After hinting at a rift in her marriage at the start of the 21-day lockdown, Dlamini-Jones opened up about the trouble she has had in finally having the time to come to terms with the passing of her younger brother Khosini, who lost his life in September 2019.
“Having work to distract me was the biggest blessing but you can’t run away from your problems forever. This Lockdown has given me too much time to think especially about losing my brother…and I’m not coping. The pain is unbearable! I don’t know what to do, kubuhlungu.” she tweeted.
To make it worse, the star, along with the rest of the country, was rocked by the news of Vinolia Mashego’s passing, an inspiration in her media career.
Dlamini-Jones rolls out MD Skincare hand sanitiser
However, through the doom and gloom of lockdown, Dlamini-Jones has found a silver lining in helping the underprivileged. Speaking in a recent interview, the 29-year-old revealed that her self-titled skincare line has extended its partnership with Diageo to produce hand sanitisers.
“It is something that was in the pipeline as a way to grow and diversify the MD product offering. With the emergence of the pandemic, we sought to steamroll the rollout of the sanitisers to help with prevention and further the efforts by government and other business to create access to them and promote hygiene,” she said.
Dlamini-Jones confirmed that the product contains 70% alcohol, the minimum average allowed for it to be considered an essential product in South Africa.
For the sponsorship of the alcohol needed to manufacture the sanitisers at a mass scale, Dlamini-Jones had Diageo to thank for providing R1 million-worth of alcohol.
“We were very lucky to work with Diageo on this project who has been instrumental in supplying the Minnie Dlamini Foundation with R1m worth of spirits to produce the sanitisers. Our sanitisers have an alcohol base of 70%,” she added.
Where can you buy the sanitiser?
While this is the perfect opportunity to enter the market with a MD Skincare by-product that is sought after, the presenter has opted to lend the government a hand in providing essential goods to underprivileged South Africa.
“Right now our efforts are focused primarily on getting these products to underprivileged communities and to ensure everyone has sanitiser as an arsenal against this virus.
“We know water is a big issue of concern in many parts of the country. It’s very important for me to bridge that gap and assist where we can to really try to flatten the curve and keep people safe,” she explained.
The hand sanitiser will be outsourced to those in need for no extra charge for now. Once things improve and the lockdown is lifted, the product will be made available for purchase at supermarkets.
