Alexander Wang’s latest campaign for the Ricco bag has taken the fashion world by storm by featuring lookalikes of famous celebrities like Ariana Grande, Taylor Swift, Kylie Jenner, and Beyoncé.
Alexander Wang casts celebrity lookalikes for new bag campaign
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The Beyoncé lookalike, in particular, has garnered significant attention, with many initially mistaking her for the superstar herself.
The use of these lookalikes has sparked conversations across social media, with fans and fashion enthusiasts intrigued by the creative direction.
Alexander Wang’s decision to use celebrity doppelgängers taps into the fascination with celebrity culture while also bringing a fresh and playful element to the campaign.
Everything to know about the Ricco bag
The Ricco bag is Alexander Wang’s latest addition to his collection, and it’s already making waves in the fashion industry.
Inspired by the Rocco bag that debuted in 2009, the Ricco bag carries forward the legacy with a modern twist.
The Ricco bag features the iconic trapezoidal-shaped “trap” studs and is made from re-engineered “primal” lambskin leather.
This unisex design is both distinct and universal, challenging the status quo with its bold yet versatile aesthetic.
The Ricco bag comes in two sizes: the small Ricco bag, priced at $850, and the medium flap bag, priced at $1,050.
Both sizes maintain the luxurious feel and high-quality craftsmanship that Alexander Wang is known for.
