thebe maagugu menswear fashion

Thebe Magugu drops first menswear collection

Panashe Ziramba - 06.07.2021

South Africa’s very own luxury brand, Thebe Magugu, launches its first menswear collection.

South African luxury brand, Thebe Magugu, launched its first menswear collection on Thursday, 1 July at PITTI UOMO in Florence, Italy.

Here is everything you need to know about Magugu and their menswear collection.

Who is Thebe Magugu?

Magugu is a South African luxury fashion brand. Magugu debuted in 2017, with a collection named ‘Geology’. Inspired by the idea of fleeing the noise and pressures of urban living and a cry for help. This first collection was based around the guiding phrase ‘feminine utilitarianism’, focused on colours of clay burgundy, blood red, burnt orange blends into various skyline blues and purples.

Magugu was one of the top six finalists of the Woolmark Company and also created an Anti-Viral Yarn Coat that is said to kill 99% of all viruses that land on its surface.

Magugu went on to create seven other collections. Named; Home Economics (AW 2018), Art History (SS 2019), African Studies (AW 2019), Prosopography (SS 2020), Thebe Magugu (AW 2020), Counter Intelligence (SS 2021), Alchemy (AW 2021).

Magugu’s Spring/Summer 2022 “DOUBLETHINK” collection

Magugu stated in an Instagram post:

“The collection is titled “Doublethink”, a term coined in George Orwell’s seminal novel, “1984”, which is defined as the act of simultaneously accepting two mutually contradictory beliefs. Corrupt politicians are conscious of the truth, while telling carefully constructed lies – the art of knowing and not knowing.”

The collection is Western-inspired. The looks feature cowboy boots and hats. Looking closer, the material of the clothing is very graphic with bold, strong colours.

Where to buy Thebe Magugu fashion?

In September 2020, Magugu announced the launch of their new online store.

Simply click on the clothing item, see if it’s available, add to cart and proceed with the purchase. Items might take seven to 10 days to deliver due to region-specific lockdown measures. Shipping costs are excluded from item prices.