Don Design drops tie-dye inspired capsule collection
Creative Hip-hop visionary Don Design takes a unique spin with his recent urban culture collab.
Urban culture meets nostalgia
He recently delivered a loungewear capsule collection inspired by the most searched lock-down trend in the pandemic, the tie-dye which has now become an element of artistic expression to many.
Under his streetwear fashion label Monday.To.Monday, the collection is something fresh, exuberant and optimistic as it fuses a minimalist approach with the right dose of streetwear apparel.
Don ditched the usual ‘tye-dye swirl’ to blend a well-based combination of multi-colours, pastels and oversized fits to achieve a great representation of ‘urban meets nostalgia’.
The tie-dye trend dates back to the 20th century where women would mimic French fabric styles or revivify old clothes but soon became a very popular hippy aesthetic in the riveting Woodstock era. Today it’s given birth to a whole new perspective and form of creativity.
“The range is inspired by the desire to distract myself from the literal and figurative amnesia brought about by being stuck at home in a timeless state. As I couldn’t go out and source material, nor be inspired by being in different places, I wanted to create something that expressed myself through DIY. Overall, the look is a merge of urban culture with the nostalgia for happier, carefree times,” says Don.
The seven-piece collection in collaboration with Smirnoff is available in two colours, bleached sky blue and bleached lavender expressed through ocks, T-shirts, bucket hats, shorts, and of course, stylish masks.
The drop is a perfect execution between the Monday.to.Monday clothing logo and Smirnoff’s #OntoTheNext hashtag.